It’s summertime, humidity is hopping and the frizz is high.

Sigh.

There are options, of course. Like the Chi flatiron, or a wig, or that freaky-sounding Brazilian keratin straightening “treatment.” The one that uses … formaldehyde. But why waste valuable time wrestling spirited hair into submission? Is it scary or something?

Embrace the kink. Frizz happens. Accept it. Love it. Work it.

This is a liberating philosophy, like abandoning pantyhose, particularly in July, when a person listens to the weather report to figure out how her hair will behave. Since some 90 percent of the world’s population sports some variation of curls, waves, coils or kinks, an entire industry has emerged that’s devoted solely to the care and feeding of exuberantly textured tresses.

There are things, we’ve learned, that a curly girl or guy can do to manage the frizz.

A good cut: huge help. The Roseanne Roseannadanna triangle is never chic.

Moisturizing conditioner: essential. Hair that’s dying of thirst does what anyone who’s stranded in the desert does. It searches for water and takes it wherever it can get it, sucking the moisture out of the air. The result? More frizz.

Styling product: literally to each his/her own. What works for you might not work for me. What works today might not work tomorrow. Here are a few of our favorites: Kinky-Curly Curling Custard, $26, at Whole Foods; Curl Junkie’s Intense Protection Leave-in Conditioner for Fine Hair, $10 for four ounces, and DevaCurl’s Set It Free, $17.95, both at Naturallycurly.com; Paul Mitchell’s Round Trip, $11.95, at salons and drugstores.