Denver John McCain was in his favorite campaign setting, a town hall meeting, when he spotted a promising target. "I'd love to recognize you first, sir," the Republican presidential candidate said to a man in a Vietnam War veteran's hat.
Instead of a softball opening question from a fellow vet, however, McCain got a lengthy harangue, as the man insisted the senator had opposed better medical benefits for veterans.
McCain, who spent more than five years as a prisoner of war, politely said the man was mistaken. He finally broke it off, saying, "I'll be glad to examine what your version of my record is."
The July 7 episode in Denver underscored the iffy nature of a campaign strategy that McCain seems to adore. Town hall sessions - in which he makes opening remarks and takes questions for an hour or more - have become McCain's staple, and he constantly needles Democratic opponent Barack Obama for not joining him onstage.
But they are far from risk-free. They make it nearly impossible for McCain to focus attention on a daily message, and they have produced some of his most memorable gaffes.
At the Denver event, for example, McCain called Social Security's funding process "a disgrace." Hammered by critics who noted that Social Security has had essentially the same funding mechanism since it began, McCain later said the problem is that today's young workers may not receive the program's full benefits unless Congress revamps its structure.
Earlier at a New Hampshire town hall, McCain told an anti-war voter that the U.S. presence in Iraq could last "100 years." Obama pounced, although McCain indicated he was talking of a peacekeeping role similar to that still played by U.S. troops in South Korea rather than a century of combat.
As for trying to deliver a well-focused message in town halls, a recent article in The Gazette of Colorado Springs summed up the challenge. McCain "came to Denver to talk about the economy," the paper reported, "but ended up discussing everything from Social Security to articles of impeachment during a town hall meeting."
Despite such pitfalls, the question-and-answer forums serve McCain well in many ways. He appears confident, engaged and often witty. Audiences applaud him for fielding tough questions, and he almost never displays the quick temper he is known for. Allies and opponents agree that he certainly handles the exchanges more skillfully than he reads scripts from a podium.
With 15 weeks to go, McCain seems more devoted to the give-and-take sessions than ever.
"At town hall meetings," he told reporters, "when you respond for an hour to an hour-and-a-half to people's comments and hopes and dreams and aspirations, I'm sure that something I said today could be taken out of context." But audience members get to ask substantive questions, he said, and when they leave, they "know my plan for the future of America."
McCain's top advisers acknowledge the town halls are far from perfect. But they agree that the forums are best-suited for a candidate who cannot match Obama's oratory or fundraising clout.
"If John wins this, it will be because of the engagements he's had with the public," said Sen. Lindsey Graham, R-S.C., who often travels with McCain. "It gives him a chance to show his strengths," he said, which include experience and a willingness to tell people unpleasant truths.
McCain takes the exchanges so seriously, Graham said, that after giving a South Carolina questioner an answer that seemed incomplete, "John followed the guy to his car."