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Study: Women prefer storage in vehicles

August 31, 2008

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— A new study conducted by Johnson Controls Inc. found that women are looking for flexibility in a car's design, particularly when it comes to having enough storage - an issue of growing importance as buyers increasingly look to smaller vehicles because of gas prices.

The analysis also found: women tend to prefer more economical cars; want the latest technology; want a vehicle that's environmentally conscientious; and they miss the excitement of driving more fun, "non-mom" vehicles.

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