Get ready for your close-up. A category of cosmetics hitting stores now is designed to achieve a flawless-looking face under the microscope of pore-magnifying, fine line-focusing, high-definition television.

The products are popular with Hollywood makeup artists, and now brands such as Cargo and Christian Dior are being marketed to the everywoman who wants to look like a perfectly porcelain-skinned Nicole Kidman, whether she’s under the harsh florescent lights of the office or in the soft focus of an outdoor patio.

HD foundations claim to provide full coverage without feeling or looking too thick. They contain photochromatic particles that reflect light instead of absorbing it, blurring fine lines and imperfections, explains Dr. Jessica Wu, a Los Angeles dermatologist.

Others are more skeptical.

“It’s a clever marketing tool,” says Amy Keller Laird, beauty director at Allure magazine. “But the concept is not that new. There are micro particles and pigments that adjust to light in any good light-reflecting makeup.” (Wu notes that mineral makeup has similar properties.)