TBS undaunted by low ratings for National League series

? The National League championship series had all the elements of a low-rated sporting event: a sweep involving two smaller-market, tradition-poor franchises.

The Colorado Rockies’ four-game sweep defeat of the Arizona Diamondbacks drew an average 2.8 rating for all households and a 3.3 for homes with TBS. The previous low average LCS rating was a 6.2 for the Mets’ five-game victory over the Cardinals in 2000.

Turner Sports president David Levy said network executives were “still very, very happy” with their seven-year deal with Major League Baseball despite a convergence of factors leading to low NLCS ratings in their first year airing the playoffs.

“At some point in the package we’re going to be at the high,” he said, “and it will all average out to what we modeled this thing at.”

Improved division series ratings were a major reason for Levy’s optimism. He said broadcasting all the division series games on the same network helped attract viewers by eliminating confusion.

“We demonstrated with the division series that with the right blend of teams, the right markets, the right schedule and the right promoting that TBS can out-deliver or deliver comparably to broadcast television,” Levy said.