Archive for Sunday, October 14, 2007

Big Boozers

Douglas County ranks No. 1 in state for alcoholic beverage sales

October 14, 2007


Matt Hine is doing his part. The muffled sounds of ESPN on the flat screen, bar room TV compete with the thump-thump-thump of a radio in the back room. Blue neon from a Miller Lite sign bounces off the darkened front window of Johnny's Tavern. And Hine - with a John Deere T-shirt that shows the tip of a tattoo on his forearm - sits at the middle of the bar. Never far from Hine's hand is the mega mug filled with a concoction of draft beer and tomato juice.

It's 2:30 in the afternoon, on a Wednesday.

Yeah, in Lawrence the booze flows all day, every day. In fact, a recent analysis of liquor tax numbers from the Kansas Department of Revenue shows that Lawrence is the best in the state when it comes comes to turning on the tap or tipping the bottle.

State figures showed that Douglas County liquor sales amounted to $326 for every man, woman and child in the county. That's more than $100 greater than the statewide average of $213 per person, and is nearly $40 more than any other community in the state.

None of that surprised Hine, and with a few sips from his half-empty mug, he even had an explanation for why Lawrence also far outpaces other university communities when it comes to buying a bottle.

"Lawrence is still just like an old hippy town," said Hine, who operates a local fencing company. "I think that has a lot to do with it. Everything is just more laid back here. People don't care as much. Everybody is just looking to have a good time."

The numbers

Here's what the Journal-World did to come up with a ranking of per capita alcohol sales. The state charges an 8 percent "liquor enforcement tax" on all sales from liquor stores and also on wholesale purchases that bars and restaurants make from liquor stores or liquor distributors.

The Kansas Department of Revenue publishes the tax collections for each county. The Journal-World divided the county liquor tax collections by the most recent Census Bureau population estimates for each county.

The results were not everything you might expect. Yes, Douglas County - home to the state's largest university - topped the list. Also, Ellis County - home to Fort Hays State University - was third. But in between the two college towns was not the likely suspect of Riley County - home to Kansas State University. Instead, it was Pottawatomie County, just east of Manhattan. Riley County actually was 11th on the list.

One possible explanation - according to a Pottawatomie liquor store employee who declined to be identified - is that a portion of eastern Manhattan is actually in Pottawatomie County. That part of town includes a couple of liquor stores near the city's Wal-Mart. So, significant numbers of Riley County residents may actually be buying their liquor in Pottawatomie, which pushes up the per capita sales of the county.

That's a good example of how the per capita numbers can be influenced by residents outside the county. Several students, liquor store owners and other interested observers said that almost certainly was a major factor in Douglas County's strong numbers. After all, lots of booze gets sold on game days.

But evidently, it is not all about drawing in outsiders to bars and restaurants. If that were the case, Johnson County - one of the state's top shopping destinations and home to a multitude of chain restaurants that encourage washing a plate of riblets down with a beer or fruity cocktail - didn't make the top five. It came in at No. 9, almost $80 less than Douglas County.

Money to spend

Several Kansas University students said recently that they weren't surprised by the county's ranking.

"After living in the dorms and being around some of the sororities, I didn't realize people could drink that much, but they can," said Heather Hansen, a KU senior.

But students also said they didn't think the amount of drinking going on among KU students was any different from other universities.

"I really don't think college students here drink more than other college students somewhere else," said Nicholas Ginther, a KU sophomore. "I think we're probably a party school to some degree, but I don't think it is any worse than Manhattan. I've been there to visit friends, and it doesn't seem any worse than Manhattan or Johnson County or even some of the towns out in western Kansas."

Dave Ruhlen, program coordinator for the outpatient program for Lawrence-based drug and alcohol counseling service DCCCA, said the numbers are something for Lawrence and other university towns to keep an eye on. He said university communities shouldn't just dismiss high drinking rates as kids being kids.

"There are consequences with this," Ruhlen said. "Yes, there is a natural maturing process where a lot of this activity stops or slows down. But some people don't ever mature out of it because they have already gone into alcoholism."

The numbers did show that university towns don't have to be heavy drinking towns. Crawford County and Lyon County - home to Pittsburg State and Emporia State universities - both checked in below the statewide per capita rates.

So, what's going on in Lawrence?

Jeff Jensen, who has owned Lawrence's Jensen Retail Liquor for 16 years, has a theory.

"Affluence maybe has something to do with it," Jensen said. "We have a large percentage of students from Johnson County and from the Chicago area. They may be slightly more affluent than some of the students in other university towns."

That affluence could mean a couple of different things, he said. It could mean that students just have the means to buy more booze, or it may mean that they're just buying more expensive brands of booze, which would push the tax collections higher.

Price in general also could be a factor in Douglas County's ranking. If alcohol prices in Douglas County are significantly higher than in other counties, that would help explain the community's high ranking. But a check of several liquor stores in other counties found a 12-pack of Bud Lite, for example, priced about the same as a 12-pack in Lawrence.

The price of individual drinks at bars shouldn't be much of a factor in the rankings because the 8 percent tax isn't charged on the retail price of drinks sold at bars, but rather is charged on the wholesale price that bars pay for their liquor. Wholesale liquor prices are regulated by the state, and they don't vary widely from one part of the state to another.

Back at Johnny's, Hine has his theory, too. Just look at liquor stores in Lawrence, he says. They're a beer lover's paradise with beers from all over the world. The same goes for the bars. There seems to be an almost endless row of beer taps to choose from at Lawrence drinking establishments, he said.

"You go out to Ellsworth, Kansas, or some place like that, and you'll see Bud, Bud Lite and Miller," Hine said.

So, maybe the answer to Lawrence's drinking question is just a variation of the "build it and they will come" philosophy.

Tap it and they will drink.


Lonestar1 10 years, 5 months ago

At to think that with out the smoking ban, Lawrence could have done better than it's already record breaking consumption rate. This is another high water mark for Lawrence and needs to written up in all the travel information for the state. The city with the biggest boozers.

Bladerunner 10 years, 5 months ago

Were Number One!

Now THATS somethiing to be proud of!

classclown 10 years, 5 months ago

merrill (Anonymous) says: So what was the point of the article?


To point out the fact that there is nothing else to do here but drink. Such is the life of a suburb.

What about the sale of pot? Are we number one there as well? Considering that it's practically legal in this town.

KsTwister 10 years, 5 months ago

Forgive me if I laugh but seeing this is an independent assumption on numbers "by the LJW" who I doubt separated the out-of-town/state patrons to the Wakarusa Festival,Fiddlers competitions, tourists,weddings,barbeque contests,and the Douglas County Fair? You would think their sobriety checks would turn up more than a couple here and there to make the city money? Heads up citizens, this is probably going to be some additional tax coming to a budget deficient city near you. What a joke.

tangential_reasoners_anonymous 10 years, 5 months ago

"university communities shouldn't just dismiss high drinking rates as kids being kids..."

After all, you got yer... ... professors being professors ... businessmen being businessmen ... old farts being old farts ... bums being bums ... (Marion and reticent being irreverent) ... soccer moms being soccer moms ....

badger 10 years, 5 months ago

I suspect these statistics. Though they tested for a single variable, the cost of Bud Lite (which is heavily influenced by the distributor), it would have been more accurate to test some things at the extreme low end of the scale (Natural Light, Viaka, Sutter Home), some things in the middle of the scale (Bud Lite, Jack Daniels or Cuervo, Kendall Jackson), and some things at the top of the scale (Samuel Smith, Macallan 25-yr, Veuve Clicquot), to establish a comparison with a better range of prices.

Also, there appear to be no data at all as to what people are consuming. If I spend eighty dollars on a bottle of Scotch, then my drinking habits are very different from someone who spends eighty dollars on four handles of McCormick's vodka.

What the statistics say may well be very true, but I'm skeptical of the means they used to get to the conclusion more than I am the conclusion itself.

badger 10 years, 5 months ago

I just realized what this doesn't account for.

All the people coming to Lawrence from surrounding counties on Sunday...aren't most of them still dry?

Calliope877 10 years, 5 months ago

classclown (Anonymous) says:

merrill (Anonymous) says: So what was the point of the article?


"To point out the fact that there is nothing else to do here but drink. Such is the life of a suburb.

What about the sale of pot? Are we number one there as well? Considering that it's practically legal in this town."

I don't know about Lawrence, but I think I read somewhere that the #1 cash crop in Kansas is marijuana. I think corn or wheat came in second.

speedo 10 years, 5 months ago

The numbers don't add up. Douglas County has a population of 112,123. Riley County has a population of 62,527. Ellis County has a population of 26,926. Based on per capita, Ellis County is the clear winner and remains #1. It's a dubious distinction, but there's not much else to do there.

Confrontation 10 years, 5 months ago

It doesn't surprise me that people have to drink this much in order to tolerate living in Lawrence.

jonas 10 years, 5 months ago

"offtotheright (Anonymous) says:

It is because Lawrence has the highest number of LOSERS and bums!"

Bwahaha. Yeah right.

Kylee Manahan 10 years, 5 months ago

Question: to those of you who are complaining of all the losers in Lawrence,,,,do you live here?

Godot 10 years, 5 months ago

Lawrence, the city of the perpetual hang over.

KsTwister 10 years, 5 months ago

I want to know who drank my remaining $275.00 worth!!!

OldEnuf2BYurDad 10 years, 5 months ago

I'm quite surprised. Aggieville's legendary binge drinkers must be falling down on the job (or, NOT falling down...).

My guess is this: we get a lot of drinkers from KC and Topeka, and we drink the good, imported stuff - both of which makes for inflated figures. I sincerely doubt that the average person in Lawrence is out-drinking folks in Manhattan and Ft. Riley. Not in terms of volume.

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