If your nuptial dreams include a fairy-tale wedding, Walt Disney Co. might have the perfect solution.
The company is using its stable of imaginary princesses as inspiration for a new line of wedding gowns. Disney and bridal designer Kirstie Kelly have developed a line of ethereal gowns that pay homage to Cinderella, Jasmine, Snow White, Ariel and Sleeping Beauty.
"They will be high-fashion and very modern," said Paulette Cleghorn, president of Designer Loft Productions, a New York public-relations firm representing Kelly.
The gowns, Cleghorn said, will only vaguely resemble the costumes made famous in Walt Disney movies and storybooks.
The gowns will retail from $1,100 to $2,900. Disney will initially offer 34 gowns, a line that will be expanded to include bridesmaid dresses, flower-girl dresses and jewelry in October.
Princess clothing and accessories have been a huge hit with girls ages 3 to 6. Disney has sold billions of dollars in costumes, dolls and related paraphernalia, and items adorned with Cinderella and her peers.
Disney is betting that the allure will extend to considerably older females who find the princesses' mystique intriguing.
The princesses collection will be displayed in New York in April and will go on sale in Orlando, Fla., and Southern California in June, Cleghorn said. Later, the line will be available at bridal boutiques elsewhere in North America and Japan.