Columbus, Ohio ? Ohio State coach Thad Matta thought no one noticed when he accidentally spit out his gum and then picked it up off the court and popped it back in his mouth in the hectic final minutes of Sunday’s No. 1 vs. No. 2 showdown against Wisconsin.

But then ESPN started showing replays again and again and again. Thousands of people have watched it on YouTube.com. His players have started heckling him about his embarrassing moment in the spotlight.

“Driving home after the game I call my mom and she’s like, ‘Oh my God! You spit your gum out!”‘ a sheepish Matta said Thursday. “Like I told her, when I go to court for littering, I’m going to claim insanity. And I’ll get off on that one, I’ll guarantee you.”