California gym targets teenagers

? Stephen Wallace hopped off an elliptical machine and got a pep talk from his personal trainer about his bench-press goals. Wiping away sweat, he said social commitments can make it hard to get to the gym every other day.

Alex Longanecker, 13, left, and Alex Lenail, 13, work out on a dancing video game at Overtime Fitness in Mountain View, Calif. Overtime Fitness Inc. is one of the nation's only private gyms for teens, with plans for regional and even national franchises.

Wallace isn’t a busy professional squeezing in lunchtime workouts; he’s a skinny 16-year-old with braces and a backward baseball cap. He’s working out at Overtime Fitness Inc., one of the nation’s only gyms for teens.

“At other gyms no one would sit down and teach me how to use the weights or the machines,” said Wallace, a junior at Palo Alto High School. “Here, you get a lot of personal attention, and that gives you motivation.”

Wallace’s mother pays the $59 monthly fee at Overtime, a Mountain View gym that has about 100 teen members and hopes for regional and even national franchises.

The gym offers a mix of conventional training equipment – treadmills, free weights, yoga mats – and kid-friendly features like a rock-climbing wall and cheerleading conditioning sessions. It also tries to appeal to teens with an arcade featuring video games requiring kids to box, dance and jump. Riders race against each other on stationary bikes.

Although fitness enthusiasts applaud the company’s effort to reduce the rising incidence of teen obesity, public policy experts say its very existence is a byproduct of school budget cuts that have led to fewer physical education classes and after-school sports programs.

Others question Overtime’s use of video games – a tactic that won’t necessarily compel kids to keep exercising as they grow up.

Investors and employees – including founder Patrick Ferrell, who launched GamePro Magazine and helped establish the video game conference E3 – say high-tech toys lure some teens. But they say the gym also offers nutritional counseling and academic tutoring that encourage lifelong health. Plus, they say, it’s better than leaving kids at malls and fast-food restaurants.

“What are our teenagers doing when they’re idle? They eat, they go to Starbucks, they sit around at the mall and they have corresponding health problems,” said CEO Laura Tauscher, a mother of two teenagers. “We’re not trying to create gym rats – we’re trying to give kids the tools and intelligence to keep their health in mind.”

Overtime, which opened in September and still hasn’t turned a profit, is considering asking Mountain View-based Google Inc. and other local businesses to fund memberships for lower-income teens. It says it hopes to reduce teens’ monthly fee as it gets more revenue from adults. Currently, day passes are $10, or five for $40.