Fun and Games, a fixture in downtown Lawrence for nearly three decades, is moving its costumes, novelties and other products to a new home along 23rd Street.

Owner Kyle Billings expects the new shop to open Aug. 1 in the Southern Hills Center, 1601 W. 23rd St. The store moved from 816 Mass. to the top floor of the Lawrence Antique Mall, 830 Mass., about two years ago.

“The location has worked for us, but we thought we could do better if we were in a more visible spot,” Billings said.

He didn’t find a new place downtown to meet the shop’s needs.

“There’s not anything that we can afford downtown,” he said.

The new location will be about 6,700 square feet, compared to the current store’s 5,000 square feet. With the relocation, Billings plans to expand the mainstay of his business: costumes. He also will add women’s shoes to the costume offerings.