Archive for Sunday, August 26, 2007
Republicans instructed on media relations
August 26, 2007
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Topeka — About 80 Republicans from the 2nd Congressional District gathered Saturday to attend discussions on public policy issues and the media.
In a workshop entitled "Working with the Enemy (media relations)," David Kensinger, former chief of staff to U.S. Sen. Sam Brownback, R-Kan., provided a "Republican's guide to media relations."
In an outline of his workshop, Kensinger handed out the following points:
1. The media are too powerful to be ignored.
2. The purpose of the media is to carry your message.
3. Write the story for them, including the headline.
4. Reporters are biased; get over it.
5. Make the bias work for you.
6. Brevity is beautiful.
7. Do not repeat the charge.
8. Do not deny the undeniable.
9. Share the sugar.
10. Good manners are good politics.
11. Never lie - document everything ... twice.
12. Pictures tell a story.
13. Humanize, localize, personalize.
14. Repetition is education.
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26 August 2007
at 10:16 p.m.
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gop4life (Anonymous) says…
Yeah? So what? Is there a story here?
26 August 2007
at 10:38 p.m.
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situveux1 (Anonymous) says…
I agree, what makes this newsworthy? Oh, that's right, it's the Journal-World, it doesn't have to be newsworthy.
26 August 2007
at 11:44 p.m.
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just_another_bozo_on_this_bus (Anonymous) says…
“11. Never lie - document everything … twice.”
Obviously not a disciple of Karl Rove.
29 August 2007
at 7:49 p.m.
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situveux1 (Anonymous) says…
Nice max1. As if the Democrats don't participate in propaganda and write the story for the media. The above story is Democratic propaganda. Republicans problem is Democrats do the above so much better than they do (except the tell the truth part.)