New York ? If you’re headed on a vacation, chances are you’re going to pay more for a hotel than ever before.

But just because a hotel asks for a certain rate doesn’t mean you have to pay it. Jim Thomas, author of “Negotiate to Win: How to Get the Best Deal Every Time!” says it’s up to the consumer to ask for a better price. Here’s how:

¢ Go to the source. Don’t bother dealing with the hotel’s toll-free reservations line – negotiate directly with the hotel instead.

¢ Don’t settle for the first rate you’re offered. Inquire about corporate or other promotional rates.

¢ Trade up. If the hotel still doesn’t budge, negotiate for other extras, like a suite for the regular room rate, or a room on the concierge floor.

¢ Speak to the manager. He may cave and give you a lower rate.

¢ Talk money during the reservation process. That’s when you have the most leverage and room to negotiate. But if you’re checking in, you can still try to score a lower rate or an upgrade – don’t be shy.