Shimengou, China ? It’s a dog’s life, but after 1,000 years the people of this village in western China have had enough.

Back in the 10th century, legend has it, Emperor Shi Jingtang was angry that members of the local clan had the temerity to share part of his name. Apparently one of them also delivered some now forgotten slight to the mighty ruler.

In retaliation, he forced them to change their surname from Jing, which means “respect,” to Gou, which means “humble” but has the same pronunciation as “dog.” For the next millennium, clan members were forced to endure insults, jokes and general canine confusion.

Last month, 261 villagers persuaded the government to restore the Jing name. When the paperwork came through, there were fireworks, congratulatory toasts and backslapping.

“We’re so happy,” said Jing Baishan, 58, an infectious-disease specialist who urged his neighbors to apply for the name change. “It feels like a thousand-year curse has been lifted, restoring our honor.”

Getting the name change in the current Chinese astrological year has been a bonus.

“What could be better than losing our dog name in the Year of the Dog?” said Jing Junfu, the local Communist Party secretary.

Many here view the centuries of humiliation as emblematic of China’s long feudal history, when ordinary people suffered under the boot of the mighty, garnering collective punishment for the deeds of a single clan member.

Over the years, the Gous endured countless slurs for having a name linked to an animal that hasn’t had the cute-family-member status it enjoys in the West. Although the dog’s reputation in China is improving as the country develops a larger urban middle class, it typically has been valued mainly for herding, food and guard duty (while being seen as dirty and willing to eat anything).

Jing Baishan said he had wanted to change his name ever since receiving his first childhood insult, but he couldn’t obtain the historical documentation required by the government. Unlike in the U.S., where changing a name is relatively easy, the hurdles are high under the Chinese system, which evolved more for the convenience of bureaucrats than of commoners.

Then one day last year, Jing Baishan read in a newspaper that several Gous in neighboring Henan province had successfully made the switch. Inspired, he contacted his nephew, party secretary Jing Junfu, and suggested that the whole village follow suit.

Last September, they organized a clan meeting attended by five generations of Gous. The clan collected newspaper clippings and other evidence and petitioned the local police bureau, which is responsible for name registration issues, and petitions were filed for villagers ranging in age from 1 to 82.

Police dispatched investigators to Henan province and gave their approval a month later. Jing Baishan is now helping clan members in neighboring Shanyang county with their applications. The only Gous who opted to remain Gous typically were women already married into other families or senior citizens daunted by the paperwork.

Villagers have been too busy with their individual applications to think much about changing the name of their neighborhood, Goujiacun, which means “Dog Family Village.” But some say that will be next.