Atlanta ? Two men each pleaded guilty to one count of conspiracy for plotting to steal trade secrets from Coca-Cola Co. and trying to sell them to archrival PepsiCo Inc.

Ibrahim Dimson and Edmund Duhaney could face up to 10 years in prison and $250,000 fine when they’re sentenced Jan. 29. The former Coke secretary, Joya Williams, who helped plot the scheme is still scheduled to stand trial starting the week of Nov. 13.

The three were accused of stealing new product samples and confidential documents from Atlanta-based Coca-Cola and trying to sell them to PepsiCo’s Pepsi unit, which is second on U.S. soft drink sales to Coca-Cola. The alleged plans were foiled after Pepsi, based in Purchase, N.Y., warned Coca-Cola.