Oakland, Calif. ? Los Angeles is celebrities, glitz and showtime basketball. Life’s a little bit slower in Spokane, Wash.

When second-seeded UCLA faces third-seeded Gonzaga in the third round of the Oakland regional tonight, it will be a showdown for West Coast supremacy between teams with styles and histories as different as their home cities.

UCLA has 11 national championships and has set the standard for success on the West Coast ever since the days of John Wooden. Even though Gonzaga has been to only one regional final ever, the Bulldogs have been the West Coast’s most consistent winner the past few years.

“We don’t really buy into the Cinderella thing,” junior Sean Mallon said. “This is why we came to Gonzaga, to get in this situation and play these kinds of games. We look at this is where we should be.”