Kansas will be playing in Times Square.

That is a 30-second commercial promoting the state that will be on the CBS Super Screen right off 42nd Street in New York.

State tourism and business development officials said today they hope the ad will dispel some of the negative news that has come out of Kansas in recent months, citing coverage of the BTK serial murders, political fight over evolution and military funeral picketing by a Kansas church family.

The ad shows a woman working outside on her computer with a farmhouse in the background; a man riding a bicycle to work, musicians and a dancer in the prairie, and a family star-gazing the night sky.

“This commercial shows Kansas as having the best of both worlds,” said Caleb Asher, the director of marketing and communications for the Kansas Department of Commerce. The ad, put together by Gizmo Pictures of Topeka, starts running Thursday. It will run three times an hour, 18 hours per day for 18 days on the 26-foot-tall CBS Super Screen in Times Square during the network’s coverage of the World Cup Soccer Tournament.

Asher said the total cost for production of the ad and placement was approximately $40,000.