Archive for Monday, July 17, 2006

LMH campaign wins industry honors

July 17, 2006

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Lawrence Memorial Hospital recently received two national awards for its healthcare marketing and advertising.

LMH received a Gold Award in the 2006 Aster Awards competition for its "Look No Further" advertising campaign. The Aster Awards Program provides national recognition for health care organizations and advertising agencies that strive for excellence in medical marketing.

LMH's campaign was among nearly 2,500 entries from similarly sized organizations nationwide. They were judged on creativity, layout and design, typography, production quality, knowledge transfer and overall excellence.

The program was sponsored by Marketing Healthcare Today magazine and Creative Images Inc., a firm that specializes in strategic health care marketing.

The same "Look No Further" image campaign also received a Bronze Award in the 23rd Annual Healthcare Advertising Awards sponsored by Healthcare Marketing Report, the national newspaper of health care marketing. A record 3,900 entries were submitted from all 50 states and multiple foreign countries.

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