Archive for Tuesday, January 10, 2006

NFL, Levitra to split

January 10, 2006


The National Football League and the marketers of erectile dysfunction drug Levitra have opted to bench their three-year-old sponsorship deal when it expires in March.

Brian McCarthy, an NFL spokesman, said the league chose to end the relationship because "the ads shifted from men's health to a performance, lifestyle issue."

The change in advertising strategy made the NFL uncomfortable, McCarthy said.


b_asinbeer 12 years, 4 months ago

I have a million ideas for other headlines that could be used for this news story... ;o)

Ragingbear 12 years, 4 months ago

Competition in the NFL reported to still be strong, but softening.

b_asinbeer 12 years, 4 months ago

Levitra's deal with the NFL goes soft. :-D

Commenting has been disabled for this item.