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Archive for Tuesday, February 28, 2006

McDonald’s brewing new, stronger coffee

February 28, 2006

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McDonald's Corp. is changing its conventional cup of coffee for the first time in 30 years - hoping a stronger, richer blend will boost breakfast sales and better arm the burger giant in the ever hotter battle for coffee drinkers.

The new "premium roast" coffee already is being served in some Chicago-area stores, with a full nationwide rollout expected Monday. To reinforce its premium name, the more robust coffee comes in a new paper-covered styrofoam cup and black lid.

The change appears to follow a realization that Dunkin' Donuts, Starbucks and Burger King made years ago: Americans want a richer cup of joe than the nondescript blends they've been offered in the past.

Comments

Linda Endicott 8 years, 1 month ago

And you can dissolve one of your fries in it, which will count as creamer...

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Ragingbear 8 years, 1 month ago

Although stronger, the coffee will still be brewed at a temperature slightly hotter than the core of the sun.

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Linda Endicott 8 years, 1 month ago

Next thing you know, some woman will spill her McDonald's coffee on her lap and claim she got an overdose of caffeine because it was absorbed through her skin...

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b_asinbeer 8 years, 1 month ago

In related news, their french fries will also be newer and stronger, and thus will get the name "Super Fries"....

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