For once, Jeff Burey isn't shooting for red numbers.
The PGA golf professional is offering his Twin Oaks Golf Complex in Eudora for sale at $720,000, and he isn't about to accept a price cut on a place that's been closed for more than a season and barely has broke even during its other 15 years of operation.
The "for sale" sign posted on the property along the south side of Kansas Highway 10 may be big enough to pass as a tournament leaderboard, but there's a major difference: Anyone carding a below-par offer won't win this market competition.
"We'll see what happens," said Burey, who also works as manager of golf course operations for a private club in the Kansas City area. "If it sells, it's going to sell for what I think it's worth. It's not going to be a fire sale."
The complex instead appears destined to reopen this spring at full strength - with its driving range, miniature golf course and Wakarusa Pitch & Putt par-3 course back in play.
Burey said the complex had been closed since November 2005, as he tended to some personal health issues. He and his fellow complex owners agreed to keep the place closed all year, then regroup for 2007.
The complex has been a visible fixture at the southeast corner of K-10 and Douglas County Road 1057 - less than two miles east of Lawrence's East Hills Business Park - since the driving range opened in the early 1990s.
Twin Oaks made its big play in the area golf market in 1998, when Burey and his business partners opened the Pitch & Putt, a diminutive course designed for golfers seeking quick, inexpensive, low-maintenance rounds or simply a chance to hone their short games.
"It's 560 yards total," Burey said, describing the nine-hole layout. "It's the same as a single par-5."
Since then the course has attracted a number of high-profile charity events, including a Sunflower Skins game in 1998 that featured a prominent three-man field: George Brett, the former Royals third baseman who later would be inducted into baseball's Hall of Fame; Marty Schottenheimer, then coach of the Kansas City Chiefs and now coach of the San Diego Chargers; and Roy Williams, then Kansas University basketball coach and now head coach at North Carolina.
Cottonwood Inc. has run its annual "Mini Masters" event at the complex, and PGA Tour pro Matt Gogel in 2004 welcomed 500 people on a rainy day for a "Kansas Clubs for Kids" event.
During its best year, Burey said, the Pitch & Putt course drew about 3,900 rounds. It's a number he's confident can be improved on, given proper attention to marketing, promotions and other factors that might bring more families and golfers of all abilities to the complex.
He won't reveal his plans but promises to come back strong.
"Businesswise, it's never had the attention that it deserves," said Burey, who came to Kansas in the early 1980s after serving as head golf pro at the venerable Pinehurst Country Club in North Carolina. "We plan to open it up again this spring."