Advertisement

Archive for Tuesday, April 25, 2006

Hotel company fights to advertise on sheep

April 25, 2006

Advertisement

— A popular hotels Web site is on the lam, but not in the traditional sense.

The Dutch company Hotels.nl is covering roadside sheep with blankets sporting its logo, something a local mayor claims violates local law.

Bert Kuiper, mayor of the northern town of Skarsterlan, is trying to fine the booking company for advertising along freeways. The problem is, Hotels was perfectly willing to pay the initial $25,000 fine.

Since that didn't prove much of a deterrent, Kuiper is trying to push the fine up to $60,000.

Hotels.nl Chief Executive Miechel Nagel said the company would respond by increasing the number of sheep it uses in Skarsterlan to 60 and changing the statement on their blankets to "Thank You, Mr. Mayor."

Comments

Use the comment form below to begin a discussion about this content.

Commenting has been disabled for this item.