Anheuser-Busch Ltd. cannot sell beer under the brand name Budweiser in Portugal, the European Court of Human Rights ruled Tuesday in the latest round of a global legal battle between the U.S. beer company and Czech brewery Budejovicky Budvar.
The two companies have been battling over Budweiser and other trade names, such as Budvar, for a century. Currently, they are involved in some 40 lawsuits worldwide.
Budejovicky Budvar was founded in 1895 in Ceske Budejovice - called Budweis by the German-speaking people that populated the area at the time. Beer has been brewed there since 1265.
The founders of Anheuser-Busch used the name Budweiser for their product because it was well-known in their German homeland. The St. Louis brewery got its start in 1852. It began producing Budweiser, America's first national beer brand, in 1876.