Toyota Motor Corp.'s youthful Scion brand led the Japanese automaker to more segment victories than any other car company in a survey of buyer satisfaction. Honda Motor Co. was the overall winner, however, and General Motors Corp. was the top performer among U.S. automakers.
The Scion xA was the highest-ranking small car, and the Scion xB was tops in the small, multifunction segment, according to results announced Monday by Strategic Vision Inc., a San Diego-based marketing research firm and consultant to automakers. Toyota had seven segment winners overall, including two Lexus sedans and the Toyota 4Runner sport utility vehicle.
Honda, which had four segment winners including the Acura RL sedan and the Honda Odyssey minivan, got the best responses overall. Honda was strong on fuel economy, resale value and technological innovations, said Daniel Gorrell, Strategic Vision's automotive chief.
GM also had four segment winners: the Chevrolet Malibu Maxx, Cadillac XLR, Chevrolet Tahoe and GMC Sierra 2500/3500. Ford Motor Co. had one, the Ford F-150 pickup, and DaimlerChrysler AG's Chrysler Group had none.