K.C. ‘discovers’ new slogan

? A new marketing slogan pushing Kansas City as a tourist destination, due for official unveiling next month, boosts the community as a place offering “New Discoveries Daily.”

Jill Raines, marketing director for the Convention and Visitors Bureau of Greater Kansas City, unveiled the new slogan and accompanying three-color image of the local skyline this week. It’s subject to last-minute change before the bureau’s annual luncheon on April 13, but board members gave overwhelming support with a show of hands on Tuesday.

Raines said “Kansas City: New Discoveries Daily” won out over another slogan “Kansas City: Open for Discovery,” which is still favored by some.

“I liked ‘Open,'” said the bureau’s president, Rick Hughes. “People got hung up and thought it was more a discovery of the past than our future and all the new things downtown.”

The new slogan replaces “A flavor all its own,” adopted in 2001.