As chieftain of her own record label, Michelle Shocked is the first to admit she knows little about marketing music.

Perhaps that explains why the ferociously independent singer-songwriter and folk stylist chose to issue three new albums simultaneously June 21 – a move that would give most record label executives a coronary.

On second thought, they would sleep just fine at night. No major label would even allow an artist to issue so much music at once. Maybe that’s why Shocked wanted to do it.

“I’m just responding to my situation as an artist who has three albums worth of material and something to say,” Shocked said. “It’s a rare luxury to be in a position like this where I don’t have to answer to a marketing division. Besides, they would pretty well tell me this is as harebrained an idea as anyone has ever tried.”

The albums are a sampler of tunes from Disney films redone with a Western-swing flair (“Got No Strings”), a mix of Tex-Mex and blues music (“Mexican Standoff”) and a rock assortment of original songs inspired by Shocked’s recent divorce (“Don’t Ask Don’t Tell”). All were recorded last winter in a period of less than two months.

“Maybe that seems like a lot of work to some people,” Shocked said. “It seems fairly reasonable to me.”

But the flood of new music also can be seen as liberating for the singer. She christened her Mighty Sound label with 2002’s dub-inspired “Deep Natural.” Since then, she has devoted the label to reissuing the groundbreaking folk-and-more albums that established her career, starting in 1986 (“The Texas Campfire Tapes,” “Short Sharp Shocked,” “Captain Swing” and “Arkansas Traveler”). This was also the music that caused Shocked to lock legal horns with Mercury Recordings during the late ’90s over ownership.

On getting to focus on new songs after years of wrestling back rights to her old ones, Shocked said, “It’s been a lot of fun. But I’m also suffering from a sort of reverse effect of all this. If you go out on tour with three new albums, there is no way you can play that much new material.”

If issuing three albums of new music sounds incredible, brace yourself. Shocked is plotting to do the same thing again. She is at work on a collection of New Orleans-inspired brass band tunes, a tribute to roots music singer Memphis Minnie and what she calls her most “quixotic” undertaking: an electronica recording.

“It’s just one of the necessities when you work and tour with a band,” she said. “You’ve got to make hay while the sun shines.”