Archive for Tuesday, January 11, 2005

As big as you think

Does the new state slogan measure up?

January 11, 2005


The state unveiled its new "brand image" last week, and based on traffic at the Journal-World's Reader Reaction page, not all of you like it as much as officials thought you might.

"Kansas: As big as you think."

It's a reference to open minds and big ideas -- a place where creative folks can flourish.

But it's just not resonating with everyone. Aside from the cost of the campaign -- a $1.7 million price tag troubles many Kansans who notice the Legislature is hesitant to adequately fund public education -- the most common criticism among our readers seems to be this: "It's lame."

A few alternatives that popped up on our site were "Kansas: We're in color now" or "Where rainbows meet prairies."

But we want to hear your ideas.

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