Kansas’ new tourism slogan is going to work nationwide.

A tractor-trailer is sporting the state’s tourism catch phrase on a panoramic ad space provided by Overland Park-based Yellow Roadway Corp.

Yellow Roadway Corp. trailers boast the Kansas Chamber of Commerce's brand and the state's new catch phrase.

The message: “Kansas … as big as you think.”

“We wanted to do this to show pride in being a Kansas company and to promote our state in a very visible way to millions of Americans all across the country,” said Mike Kelley, Yellow’s vice president for government relations.

The company is providing the space free of charge for two years. Another Yellow Roadway trailer is carrying the brand of the Kansas Chamber of Commerce: “Kansas on Fast Forward,” and its associated “Open for Business” tagline.

“As a pro-business organization, we like to say that Kansas is on the move,” said Lew Ebert, the chamber’s president and CEO. “In this case, we can say it quite literally.”

Howard Fricke, the state’s commerce secretary, said he was looking forward to getting plenty of mileage out of the arrangement.

“It shows a strong public-private partnership in promoting the positive business climate of Kansas,” he said.