It looks like pancake batter, covers the kitchen counter and gets stained with ink.

And Dick Wise is more than happy to watch it dry.

“It’s a simulated stone, poured-in-place countertop,” said Wise, a Lawrence homebuilder and new dealer for Creative Stone Concepts. “It’s a pretty unique deal.”

Wise’s countertops will be among the dozens of products and services on display during this weekend’s Lawrence Home Show, a showcase for 65 exhibitors to display their wares — from the tried-and-true to cutting-edge brand new — for potential customers.

The show runs Friday, Saturday and Sunday at Sport2Sport, 5200 Clinton Parkway, where organizers hope to see between 3,000 and 4,000 people pay the admission price to check out options that could lead to more hefty spending in the months ahead.

The Lawrence Home Builders Assn. opens the show to its members, who can put up booths to feature everything from home plans to window treatments and financing options.

“It’s not just for people who have plans or are waiting to pull the trigger on a project,” said Bobbie Flory, executive director of the 270-member organization.

“It’s also just fun to look at the latest and newest trends in home features and designs.”

David Sackman, left, Silver Lake, and Matt West, Topeka, employees with Factory Direct Appliance, finish setting up the company booth Wednesday at Sport2Sport for this weekend's Lawrence Home Show.

With Lawrence’s supply of lots for new homes remaining tight, Flory said, builders are keeping busy by satisfying a growing market for remodeling projects. People who otherwise might be looking to buy a new home often decide to stay home and remodel, renovate or expand.

That’s where people like Wise fit in.

He and his partner, Melissa Murphy, are counting on the remodeling market to bolster their business, should the new-home market continue to lag. But they’re already looking to the dozens of new homes under construction this winter, as builders rush to get their properties on the market in time for the spring sales season.

“Each builder needs to look to get a competitive edge,” Wise said, “and I think this will give it to them.”