Panama City Beach, Fla. ? In a play on a Budweiser beer slogan, the American Medical Assn. is running an advertisement that shows an emergency room and warns spring-break revelers: “This bed’s for you.”

The ad, running in college newspapers at eight campuses, is part of a campaign to discourage heavy drinking by vacationing students.

“The spring break issues that we have in Daytona and Panama City have gotten out of proportion and out of hand over a long time,” the association’s campaign leader Andy Hindman said Monday.

The ad warns students of the dangers of getting into an auto wreck or being raped.

The ad is running this month at Florida State, Northwestern, Louisiana State, the Georgia Institute of Technology and the Universities of Delaware, Vermont, Iowa and Wisconsin.

This ad from the American Medical Assn. aims to discourage high-risk drinking during spring break. It will run through March 25 in college newspapers at eight universities.