Malibu's plastic pairing plays itself out / LJWorld.com

Archive for Friday, February 13, 2004

After 43 years, Barbie and Ken call it quits — amicably

By Samantha Critchell - Associated Press Writer

February 13, 2004

New York — Just like J.Lo and Ben, the romance is over for Barbie and Ken. After 43 years as one of the world's prettiest pairs, the perfect plastic couple is breaking up. The couple's "business manager," Russell Arons, vice president of marketing at Mattel, said that Barbie and Ken "feel it's time to spend some quality time -- apart."

"Like other celebrity couples, their Hollywood romance has come to an end," said Arons, who quickly added that the duo "will remain friends."

Truth be told, the announcement was prompted by the fact that Mattel is releasing the Cali (as in California) Girl Barbie, arriving in stores now. Ken will still be in the picture -- only now he's "just a friend," Mattel claims.

Whatever. The important news is that to better reflect her single status, Cali Barbie will wear board shorts and a bikini top, metal hoop earrings, and have a deeper tan.

This new style already has attracted a new admirer, Blaine the Australian boogie boarder.

Barbie -- the most popular fashion doll in the world, according to Mattel -- met Ken on the set of a TV commercial in 1961, and they have been inseparable ever since.

Arons hinted that the separation may be partially due to Ken's reluctance to getting married. All those bridal Barbie dolls in toy chests around the globe really are just examples of Barbie's wishful thinking, Arons explained.

Another possible factor is Barbie's career. The doll who was "born" Barbie Millicent Roberts in 1959 has been everything from a rock star to military medic, and she's currently marketed in more than 150 countries. According to Mattel, three Barbie dolls are sold somewhere in the world every second.

So where does that leave Ken? Said Arons: "He will head for other waves."

Since Barbie met Ken on the set of a TV commercial in 1961, they have been inseparable. But that 43-year relationship came to an end this week, according to the couple's "business manager."