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Archive for Friday, August 20, 2004

Donald aims to trump Monopoly

August 20, 2004

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— First the board room, now the board game.

Donald Trump has unveiled his latest venture: a new Parker Brothers board game with high stakes dealmaking and dollar sums in the billions. Move over Mr. Monopoly.

Donald Trump launches the new Parker Brothers board game, Trump the
Game. He touted the game during a news conference Wednesday at
Fifth Avenue Tower in New York.

Donald Trump launches the new Parker Brothers board game, Trump the Game. He touted the game during a news conference Wednesday at Fifth Avenue Tower in New York.

Trump the Game is played by up to four players bidding on real estate, buying big ticket items, such as islands and office buildings, and making billion-dollar business deals.

There is, however, no gaming equivalent of bankruptcy, which has recently been a part of the Trump experience. On Aug. 9, Trump Hotel and Casino Resorts announced plans to file for Chapter 11 and to form a new corporate structure where Trump surrenders much of his control.

Of course, players can terminate their opponents using the two words -- "You're fired" -- made famous on Trump's reality TV show "The Apprentice."

The Trump game "allows players to feel the power and make the deals," said Mark Blecher, senior vice president of marketing at Hasbro Games which is the parent company of Parker Brothers.

The game retails for $24.99.

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