Women’s Final Four sees big changes at Big Easy venue
New Orleans ? Dawn Staley remembers the games, of course. There also was a hospital visit to cheer up patients and a banquet.
That was 1991, the last time the women’s Final Four was in New Orleans, when Staley won the MVP award for runner-up Virginia.
“That was old school,” said Staley, now the Temple coach. “We just laced them up and played the games. Now everything is much more fan friendly. There are a lot more fans and a lot more for them to do.”
The women’s Final Four, once played in relative obscurity compared to the men’s tournament, has enjoyed an increase in fans, TV ratings and talent.
Tennessee and Connecticut — two of the nation’s most prominent programs — and LSU and Minnesota will play to full houses and on national television. The semifinals are Sunday and the title game Tuesday.
Ratings for the four regional finals were the highest since ESPN began exclusive coverage of the tournament in 1996. So far for this tournament, the network’s ratings are up 57 percent from last year.
In the 1991 Final Four, 15,796 fans attended the two sessions. About 8,000 to 8,500 were at the championship game.
And that impressed Ron Maestri, then the athletic director at the University of New Orleans, where the games were played.
“The final game was played on Easter Sunday, with an 11:30 tip-off,” said Maestri, now the New Orleans Sports Foundation director for NCAA events. “That’s really a rough time to get a crowd.”
This year, the event will be in the New Orleans Arena, where all 18,000 seats have been sold out since last year. Next door in the Superdome, Hoop City, the 166,000-square-foot interactive display of games and basketball activities will have even more fans than the games.
Last year, a sellout crowd of 28,210 attended the championship at the Georgia Dome. The year before, 29,619 — the largest for the tournament — were at the Alamo Dome.
The women could have played in the Superdome this year, as the men did in last year’s Final Four with a crowd of 54,524. But they chose the smaller arena, even though it would cut attendance to the smallest crowd since 1998.
“The smaller arena obviously helps create a tight atmosphere,” NCAA spokesman Scottie Rodgers said. “It makes logical sense that it will create a buzz and boost demand for seats next year.”
The Arena, home of the NBA’s Hornets, was designed for basketball, and Maestri thinks that will help the women.
“It’s going to give them a great place to showcase their games,” Maestri said. “Let’s face it, you put 29,000 in the Superdome and it would look empty.”
The women’s Final Four switched its schedule last year, moving the championship game from Sunday to Tuesday.

