Columbia, Mo. ? Two stores operated by the University of Missouri have stopped selling a poster of fans tearing down the goal posts at Faurot Field after the athletic department said the poster might promote unruly fan behavior.

Mario Moccia, senior associate athletic director, said the department also has asked the university’s licensing department to try to stop sales of the poster elsewhere.

The poster frames a photograph taken minutes after Missouri’s win over Nebraska on Oct. 11, the first time the Tigers had beaten a Nebraska football team since 1978. Hundreds of fans rushed the football field and removed both goal posts.

“We specifically have been very public in saying this is not acceptable behavior,” Moccia said.

Titled “Victory,” the poster shows the teetering goal posts of the north end zone amid a swarming mass of fans. The stadium scoreboard shows the final score, 41-24, in the background.

Michelle Froese, a spokeswoman for the University Bookstore on the Columbia campus, said the outlet sold about 250 of the posters for $9.95 each. It also was being sold at Mizzou Connection, the Missouri-run merchandise store in Creve Coeur, but it too has stopped sales.

“Our assumption was since it was approved by the university it was acceptable,” Froese said.

Although Froese said that athletic department officials did not specifically ask the bookstore to stop selling the poster, “I think it was a position by the athletic department that they weren’t supportive of the poster. It wasn’t worth it to us to continue to carry it.”

The poster is distributed by MathisJones Communications LLC in Eureka. William Mathis, a professional photographer, took the photograph and designed the poster. He said he planned to talk to Missouri officials and then decide whether to continue distributing the poster.

“My feeling is you go 30 years you don’t beat them at home, and if kids show enthusiasm and run out on the field, it’s a moment in history,” Mathis said.

Mathis said he took the poster to Missouri’s licensing department three days after the game and was given a license to sell it the next day. The department also directed him to the bookstore to begin selling the poster, he said.

“To me, to stop the poster becomes censorship,” Mathis said. “It’s like saying, ‘Hey, this didn’t really happen.”‘

Tiger Spirit Vice President Steve Dillard said he didn’t believe the poster glorified an illegal act.

“I think the image was a pure jubilation kind of thing,” he said. “You want to capture it.”