LeBron signs with Nike
Akron, Ohio ? LeBron James went to school Thursday with enough lunch money for everyone.
The hyped high school senior and expected No. 1 pick in next month’s NBA draft signed a multiyear endorsement deal with Nike worth over $90 million, a risky move by the shoe and sports apparel giant that helped make Michael Jordan famous.
Nike won a heated bidding war against sneaker rivals Reebok and Adidas to sign the 18-year-old James, considered a possible successor to Jordan on the floor and on Madison Avenue.
Terms of the deal were not released, but a source close to James, who spoke on condition of anonymity, told the Associated Press the deal was for seven years and valued at more than $90 million.