Kansas University will re-launch its athletics Web site in partnership with The World Company.

The World Company’s award-winning and nationally-recognized Web staff will take over design and maintenance of the site, which will debut by the Jayhawks’ first football game Aug. 30 versus Northwestern.

In addition to a new design, the site will feature increased content and statistics, live game coverage, photos, video highlights and other interactive online-only materials.

The World Company, which also owns the Journal-World, is headed by Dolph C. Simons Jr.

“Dolph Simons is a great friend to KU,” said athletic director Lew Perkins, “and I have the utmost confidence in his staff to create an exciting, cutting-edge site which will benefit all Jayhawk fans.”

Rob Curley, general manager of The World Company’s online division, said his goal would be to build the “best and coolest college site in the country. It’s going to be a site that really gives the ‘Hawks some swagger in cyberspace.”

Dan Simons, director of New Ventures for The World Company, concurred with Curley’s plans.

“Having the World Online staff working with the KU athletics department on this project is a validation of the staff’s many national honors,” Simons said, “and it’s an additional honor of a sort for a local company to have been selected for this effort.”

The site currently is maintained by the KU information systems staff.

The KU media relations staff will continue to supply much of the content, according to Mitch Germann, the school’s sports information director.