Big-spending advertisers, take heart. At least one night a year, Super Bowl Sunday, television commercials actually attract some viewers.
Nearly half the 500 people who responded to an online survey this month said they'll tune into the Jan. 26 game just to watch the commercials. Twenty percent said they pay more attention to the ads than to the game.
Of course, not everyone is football crazy, with a third of people saying they don't give a whit and won't watch.
"Clearly significant revenue opportunities exist for establishments who offer non-Super Bowl related activities," said Lee Smith, president of InsightExpress, the firm that conducted the survey.