Los Angeles ? “Kingpin,” a new TV drama about a drug cartel run by a Mexican family, was criticized by a civil rights group as a slap against Hispanics that will reinforce prejudices.

The League of United Latin American Citizens said Monday it was “very disappointed with NBC’s decision” to air the series, which premiered Sunday.

Yancey Arias is drug lord Miguel Cadena in the new NBC drama series Kingpin. Some Hispanic civil rights groups have been critical of the show's content, saying it might reinforce negative stereotypes of Hispanics.

“‘Kingpin,’ which portrays Hispanics as drug dealers, murderers and unpatriotic American citizens, opens the door to more negative feelings toward Latinos in our community,” the group said in a statement.

Measured concerns about “Kingpin” were voiced by Lisa Naverrete of the National Council of La Raza, another civil rights organization.

“I’m not comfortable with making a final judgment on the show after seeing just one episode,” Naverrete said Monday.

The heavily promoted “Kingpin” focuses on Miguel Cadena (Yancey Arias), a Stanford-educated Mexican angling to head his extended family’s drug-trafficking operation.