Archive for Sunday, October 20, 2002

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October 20, 2002

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Fried Twinkies latest fad

An odd new treat has emerged at state fairs in the South: fried Twinkies.

Each Twinkie is impaled on a stick and frozen until firm, then dipped in a batter similar to that used to fry fish.

Suzanne Hackett, the general manager of an English restaurant in New York City called The ChipShop, said the fried Twinkie was born in her eatery out of boredom.

"We had a very slow night in the restaurant so we decided to buy a bunch of junk food and deep fry it," Hackett said Monday. "And the Twinkies just tasted so good."

Interstate Bakeries Corp., the Kansas City,Mo.-based firm that owns Twinkie-maker Hostess, doesn't object to the new creation it actually promotes the idea though it doesn't suggest a steady diet of the culinary concoction.

Rank 'em: Consumers list hotels as giving best service

Apparently, we aren't much impressed by the service we're getting as consumers.

When asked about which industries try to please us the most, hotels ranked as the best, with 30 percent reporting good service, followed by banks, reported by 28 percent.

Airlines were third, but only 11 percent said they provide the best service. Worst? Long-distance telephone companies only 4 percent were pleased by the service.

The poll was conducted with 997 randomly selected adults by St. Louis-based Maritz Research in May.

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Nobody doesn't like me. Based in Chicago, I employ more than 140,000 people and my wares are sold in almost every country on Earth. My food and drinks, underwear, and household products sport more than 100 brands, such as Champion, Hanes, L'eggs, Bali, Just My Size, Playtex, Wonderbra, Jimmy Dean, Ball Park, Hillshire Farms, and the Kiwi shoe care brand. My 32 "megabrands" each generate more than $100 million in annual sales. I aim to hold the No. 1 or No. 2 brand position in every category in which I compete. One of my biggest brands is my own name. Who am I?

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