Archive for Friday, October 18, 2002

Viewers tune in for cable news networks’ sniper coverage

October 18, 2002

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— The frightening, ongoing mystery of the Washington-area sniper is proving a compelling story for cable news networks, which have attracted their largest audiences of the year.

On Tuesday, Fox News Channel averaged 1.12 million viewers, CNN had 1.06 million and CNN Headline News had 294,000. For each network, it was the most-watched single day of the year, according to Nielsen Media Research.

That was the day after the sniper claimed its latest victim, 47-year-old FBI analyst Linda Franklin, outside a Home Depot in Falls Church, Va. The story dominated the news networks.

"It's a story that each one of us can relate to," said Teya Ryan, executive vice president and general manager of CNN's domestic network. "We all go out and shop at markets and homeware stores. It has psychologically gripped the nation. The ratings don't surprise me, because people certainly want to know."

Tuesday's viewership essentially doubled CNN's average of 523,000 this year. Fox News Channel is averaging 642,000 viewers this year and CNN Headline News is averaging 215,000.

MSNBC recorded its high for the year on Saturday, when coverage was split between the sniper and the bombing in Bali. The network averaged 523,000 viewers that day, nearly doubling its yearly average of 264,000 viewers.

On Tuesday, MSNBC had 413,000 viewers, Nielsen said.

For all of the networks, Tuesday's audience was bigger than it was for the first anniversary of the Sept. 11 terrorist attacks.

"That was really a retelling of an old tale at that point, and that's not what most people turn to news networks for," said Matthew Felling, media director at the Center for Media and Public Affairs in Washington.

The sniper story "is a nice case study of where the news networks fit into most people's lives," Felling said.

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