Wish list for rich remains decadent
Los Angeles ? Can’t think of the perfect stocking stuffer for those well-heeled friends on your Christmas list this year?
What about a customized jet for $70 million? Or a Formula One supercar? Or a $80 million submarine?
Those are some of the suggestions from the Robb Report and the duPont Registry, two publications who cater to folks not too concerned about economic downturns.
“I think a lot of our readers haven’t really been impacted by the economy slowdown. They are recession-resistant,” said Brett Anderson, senior vice president and editorial director for the Robb Report.
The submarine is one suggestion from the Robb Report, which comes up each Christmastime with a list of 21 perfect gifts for its money-is-no-object readers.
The duPont Registry’s holiday gift catalog also features highbrow stocking stuffers: A $450,000 Bentley Estate Station Wagon is described as “the ultimate family vehicle for the truly refined lifestyle.” A McLaren Formula One supercar goes for about $1.5 million.
Tom duPont, chairman of St. Petersburg, Fla.-based duPont Publishing, said the duPont Registry items were designed to impress. But they also reflect America’s trend with staying home.

Tom duPont is chairman of the St. Petersburg, Fla.-based duPont Publishing. The duPont Registry's holiday gift catalog features gift ideas for those with a lot of disposable income, including a 50,000 Bentley Estate Station Wagon. DuPont is shown here with two of his cars, a Ferrari Testarossa, foreground, and a 1959 pink Cadillac.
“Along with the nesting there is nesting going on in the garage,” duPont said this week. “People with resources are buying classic and luxury cars ” the everyday car, the weekend car and the commuter car.”
The duPont Registry and Robb Report publications definitely aren’t for the Chia Pet crowd. The average annual income of a Robb Report reader is $800,000, with an average net worth of $4.9 million.
Anderson said there had been a subtle attitude in the buying habits of the rich because of the dot-com bust and stock market slide. Conspicuous consumption is seen as tasteless by some.
“People are more interested in discreet luxury,” Anderson said.
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