Cairo, Egypt ? Cheese-flavored Yasser Arafat potato chips five cents a bag.

Vendors report brisk sales of the new product. The maker of the chips says it donates five cents to the “Palestinian cause” for every 50 packages sold.

Potato chip bags emblazoned with a picture of Palestinian leader Yasser Arafat are on sale at a grocery in Cairo, Egypt. A portion of proceeds from the Abu Ammar chips helps support Palestinian causes.

The chips are bagged in Palestinian colors green, red, black and white and carry the likeness of a rotund and wide-eyed Arafat, saluting with one hand and holding a Palestinian flag in the other. He’s dressed in his trademark military fatigues and black-and-white headgear.

Shopkeepers say the Arafat chips, named Abu Ammar the Palestinian leader’s nom de guerre, are considerably outselling another new brand, The Hero, which hit store shelves earlier this month. The packaging for that brand pictures a schoolboy holding a stone in his right hand and books in the other as he confronts an Israeli tank.

“There’s no one who doesn’t love Abu Ammar,” said Iman Mohammed Darwish, a 12-year-old girl. “I like the taste, and I want to help the Palestinians.”

The Israeli-Palestinian conflict that erupted 20 months ago has captivated Egyptians of all social classes and has spawned movies and songs by pop stars in support of Arafat’s cause. Most trade and professional unions have collected money, food and medicine for Palestinians.

The Arafat brand chips are produced by Al-Jawhara Co. for International Industries. The back of each bag reads: “The more you buy, the more you build.”