Archive for Sunday, May 12, 2002

The Motley Fool

May 12, 2002

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Name That Company

My namesake, born in Bavaria in 1829, founded me as a dry-goods store in San Francisco in 1853. I was cranking out copper-riveted "waist overalls" in 1873. In 1912, I introduced "Koveralls," one-piece playsuits for tots. I entered the sportswear business in 1954, with my "denim family" line, and debuted bell-bottoms around 1969 and Dockers in 1986. I went public in 1971, only to become a private entity again later. Always progressive, I've been named one of America's most admired companies and employers. I turn 150 next year and have been supporting community charities for 148 years. Who am I? (Answer: Levi Strauss)

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