Chicago ? Ann Landers resonated with readers for nearly five decades because she evolved with the times, wrote about topics that others shied away from and never let her advice get stale, her daughter said Sunday.

While Esther Lederer won a contest to become the second Ann Landers after the column’s creator died, it will not be carried on by another writer after Lederer’s death on Saturday.

Ann Landers sits in her Chicago home in this October 1990 file photo. The use of Landers' name ended with the columnist's death Saturday, although a similar column written by her editors will be published beginning in July.

“She owned the copyright, and she did not wish for the name to continue,” Margo Howard said of her mother. “She felt it was very much associated with her.”

Instead, a new column called Ann’s Mailbox will be written by Kathy Mitchell and Marcy Sugar, longtime editors of Ann Landers.

Lederer died at the age of 83 from multiple myeloma, less than two weeks before her July 4 birthday. A farewell column written by Howard runs in the column’s space today.

Ann Landers columns that Lederer had already completed will run through July 27. “That will be the last column with Ann Landers’ byline,” said Richard Newcombe, president of Creators Syndicate.

Creators will provide two new advice columns, one written by Howard, who has been writing the column Dear Prudence for the online magazine Slate, the company said.

Howard, of Cambridge, Mass., said her mother’s columns resonated with readers because she tackled tough topics and kept up with trends.

“She was very brave about what she chose to get behind, and she went public about some issues that other people wouldn’t have,” Howard said. “She was able to change with the times. There was nothing dated about her opinions. She just made it her business to stay current.”

Lederer, who was known as Eppie, wrote about homosexuality, abortion and AIDS in the column she started writing in 1955 in the Chicago Sun-Times. She switched syndication companies in 1987, and the column moved to the Chicago Tribune.

Lederer’s twin sister, Pauline Esther “PoPo” Phillips, also known as Abigail Van Buren, followed her into the profession as writer of the Dear Abby column.

Howard said she was touched by the outpouring of support following her mother’s death.

“There are many generations who felt that she was their mother,” she said. “She cared about them. It was just woven into the language. People understood who she was and where she was coming from.”

Lederer did not want a memorial service.

“She really didn’t want to bother anybody. She didn’t want to put anybody out,” Howard said. “She said: ‘Let everyone say a little prayer privately.”‘