Archive for Sunday, December 29, 2002

Lindner brothers to launch new fishing program on OLN next Saturday

December 29, 2002


When brothers Al and Ron Lindner sold their In-Fisherman magazine and television and radio programs to Primedia in 1998, the deal included a non-compete clause.

It prevented them from starting another show of their own until May 8, 2002.

"The next day at 8 a.m., we were out banging on doors, looking for sponsors" for a new show that will air across the Midwest starting Saturday, said Al Lindner, the good-natured guy wit dat distinctive Chicago accent whose personality was a big a factor in "In-Fisherman's" success.

With the Lindners in charge, "In-Fisherman" became one of the most popular television fishing shows in the country, largely because its format was educational and not "two bubbas in a boat," the description used for many other shows.

The Lindners and the other on-air talent didn't just show people catching fish, but offered detailed information about when, where and how to catch them, information strangely lacking on many fishing programs.

Preparing to launch the new show, the Lindners said they analyzed the 22 top-rated fishing shows nationally and found that five were about saltwater, two specialized in fly-fishing, eight were about bass fishing with a heavy Southern bias, and six were about fishing in exotic places hard to reach.

So "Lindner's Angling Edge" was created for the Outdoor Life Network. It also will appear as "Lindner's Fishing Edge" on channels in some markets.

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