Cocoa, Fla. Pro bowler Kim Adler is taking a new spin on advertising.
Adler, a 15-time winner on the PWBA tour, is auctioning off an 8-square-inch block on the side of her shorts or skirt picked up by the TV camera.
A Professional Women's Bowlers Assn. official said this was the first such sponsorship on either the women's or men's tour.
The company or person with the winning bid will receive publicity for a year.
Adler ranks fourth in earnings on tour with $40,185.
"This is a unique opportunity to market your company for pennies on the dollar!" the 34-year-old Adler wrote in her listing on eBay.