What Rolling Stone magazine did for music, a new Lawrence-based magazine plans to do for the world of business. I’m still unclear on whether that means Donald Trump soon will show up on a cover smashing a guitar, but regardless the new venture already is paying dividends for Lawrence.

B the Change Media has opened a Massachusetts Street office, hired seven staff members and plans to launch a magazine, website and other media products with plans for a global audience in June.

“We look at business through a different lens,” said Bryan Welch, chief executive officer of the new company. “Our interest is in covering businesses that are doing good in the world.”

B the Change Media’s promotional materials describe the concept this way: Rolling Stone captured the moment when music became an emblem of identity and an instrument for social change. B the Change Media will do much the same for business.

“I believe consumers will move their dollars to companies that they believe are doing good, as soon as they can trust them,” said Welch. “They want to spend their dollars with companies that share their values.”

Welch has had success in the magazine world before. For 19 years he served as the CEO of Topeka-based Ogden Publications, which publishes large magazines such as Mother Earth News, Grit, Farm Collector and others. Perhaps articles about spring tooth harrows and manure spreaders aren’t your thing, but Ogden has grown into a major employer in Topeka. Welch said the company had about 150 employees when he left last year.

“I wouldn’t be surprised that we become as big as Ogden or bigger,” Welch said. “I don’t think that is out of reach, but we’ll find out. It is hard say, though, because there has never been a media company focused on what we’re focused on.”

As I mentioned earlier, the company has seven employees currently, but is working to fill five more positions. Jobs are in the company’s editorial, advertising and event divisions, Welch said. The company has office space at 916 1/2 Massachusetts St., which is the space above Earthbound Trading Company.

Officially open for biz at 916 1/2 Massachusetts in Lawrence KS. Stop by and see us sometime! pic.twitter.com/CoCaTN0qVE

— B Magazine (@BtheChangeMag) February 10, 2016

B the Change Media, which is a for-profit venture, has teamed up with B Lab, which is a nonprofit venture that certifies companies “who meet the highest standards of verified, overall social and environmental performance, public transparency, and legal accountability.”

Almost 1,600 companies have been certified by B Lab, and those companies have more than 40 million followers. Welch said that gives B the Change Media a good base of potential readers and advertisers.

The name of the magazine, Welch said, will be B. In addition to the print publication, there also will be a robust web presence, and the company plans to be in the event business too.

Welch said the decision to locate the headquarters for the new media company in Lawrence was easy. He’s lived on a farm just outside of Lawrence for years.

“This is my home, and that is why I put it here,” he said.

In other news and notes from around town:

• I’m sure you are all getting ready to caucus. Soon we’ll see those “Caucus Today” signs in yards everywhere, or those lapel stickers that say “I Caucused.” I don’t need to tell you that both the Democratic and Republican caucuses in Kansas are on March 5.

But you don’t have to wait until then to cast a vote on an issue. Folks in the Douglas County community of Lecompton are urging you to nominate Lecompton as the Best Small Town in Kansas.

The contest is being run by Kansas! Magazine, the publication that is published quarterly by the Kansas Department of Wildlife, Parks and Tourism. (Full disclosure: Sunflower Publishing, a division of LJWorld’s parent company, designs and edits the magazine.) The magazine is seeking nominations for any Kansas town that has a population of fewer than 5,000 people.

The deadline to nominate a community is March 14. People can do so by mailing a nomination to the publication at 1020 S. Kansas Ave. St. 200, Topeka KS 66612. I suppose you also could hire a Pony Express driver to take one directly to the office too. For those of you living in a different century, however, you can also just send it via email at ksmagazine@sunflowerpub.com or fill out a submission form at travelks.com. My kids are now making fun of me for implying that email and websites are cutting-edge technology. Fear not, you can also submit via Twitter or Instagram using the hashtag #BestSmallTownKS.

Lecompton is not the only Douglas County community eligible for the award. Baldwin City, at about 4,500 people, meets the 5,000 and under population cut off. Eudora, at about 6,300, does not. (As anyone who has spent time in both Eudora and Baldwin City can attest, the difference in the big city hustle and bustle between the two towns is stark.)

I call attention to Lecompton, however, because that community seems to be going all out to win the contest. Community members have printed up color brochures that they are handing out to people urging them to nominate Lecompton, and they even have created a website to promote the effort. Among the tag lines on that website: “Two museums, two eateries, zero stoplights.”

After the nomination period ends on March 14, a group of finalists will be selected, readers will vote through May 31, and winners will be named in the winter 2016 edition of the magazine.