City Commission to vote on Explore Lawrence governing board

The Lawrence City Commission will consider Tuesday establishing a seven-member board to operate Explore Lawrence, the city’s convention and visitors bureau, and separate the bureau from the nonprofit group that oversees it.

The action would move Explore Lawrence from under the umbrella of Destination Management Inc., a nonprofit group that has managed both the CVB and the Freedom’s Frontier National Heritage Area since 2008.

The Lawrence Convention and Visitors Bureau became known as Explore Lawrence in April.

Megan Gilliland, the city of Lawrence’s communication manager and interim director of Destination Management Inc., said the nonprofit group would continue to manage Freedom’s Frontier National Heritage Area. Explore Lawrence and its governing board “would focus on Lawrence, convention, visitors, travel and destination marketing — anything we can do to promote travel and tourism here in Lawrence,” she said.

A resolution under consideration by the City Commission does away with the Convention and Visitors Bureau Advisory Board, which makes suggestions to the City Commission on promoting tourism, and creates a board that would have the authority to hire and fire staff, manage the organization’s finances and create Explore Lawrence’s long-term plans.

Gilliland said Destination Management Inc.’s board of directors voted in July to approve the proposal.

Mike Logan, chairman for the CVB advisory board, said the change would allow the boards to focus more intently on the organizations they oversee.

“I think that’s the way that both organizations will operate the most efficiently,” Logan said. “There’s synergy between the two; it’s just as far as day-to-day operation and focus, each of them having their own governing board seems to make the most sense.”

Under the proposal, the new Explore Lawrence board would include one representative each from Lawrence’s cultural, sports and recreation and service/event management industries. A city commissioner, a representative from an educational institution and two employees from local hotels would take the other four positions.

Members would be appointed by the mayor and confirmed by the City Commission.

If the commission approves the plan Tuesday, Gilliland said, the board would be established in about a month. Board members would then start the process to hire a director for Explore Lawrence.

Commissioners meet at 5:45 p.m. on Tuesday at City Hall.