From the Lawrence Daily Journal-World for Oct. 23, 1989:

Lawrence officials, saying public education was key to success, were hoping to design an “awareness campaign” to help bolster recycling of waste products. Recommendations for the campaign were included in a report prepared by City Manager Buford Watson, city recycling coordinator Patricia Marvin, and sanitation director Max Slankard, to be presented to the Lawrence City Commission this week. At an earlier meeting, Commissioner Mike Rundle had asked the commission to authorize a mass mailing to city residents to promote the services of a local recycler offering free curbside recycling pickup. Commissioners had not approved this idea, but they had asked city staffers to report on ideas to promote recycling in the city. The report suggested including messages about recycling in letters distributed in mass mailings or in monthly water bills as well as in advertisements in local media. “As recycling activities in Lawrence are very market sensitive, the information is subject to market changes,” Marvin said in the report. “I would suggest that the information be delivered through a cross-media presentation that is more timely than a single mass mailing effort.”