Advertisement

Archive for Monday, October 11, 2010

KU men’s, women’s basketball will wear new uniforms in 2010-11

Kansas University will unveil new uniforms in 2010.

Kansas University will unveil new uniforms in 2010.

October 11, 2010

Advertisement

Kansas University will unveil new uniforms in 2010.

Kansas University will unveil new uniforms in 2010.

Kansas University will unveil new uniforms in 2010.

Kansas University will unveil new uniforms in 2010.

Kansas University's men's and women's basketball uniforms will have a new look for the 2010-11 season, KU announced Monday.

Designed and developed by adidas, the Revolution 30 uniforms are 30 percent lighter and dry twice as fast as previous uniforms, helping enhance player performance by keeping athletes cooler, drier and more comfortable on the court. All 30 NBA teams will wear the new uniforms beginning this season, as will select college teams whose uniforms are provided by adidas.

KU’s Trajan font will continue to be the lettering for the women’s and men’s basketball jerseys, a look the KU fans have grown accustomed to since the 2007-08 season.

Additionally, an NCAA patch will be on the uniforms, indicating they have been approved for competition.

This ensures all uniforms used in NCAA basketball competition are in compliance with NCAA rules and provides manufacturers and the NCAA with a logo mark. For the 2010-11 season, the NCAA logo program is voluntary. Participation in the program allows the manufacturer, like adidas for Kansas, to place its logo on the game jersey, which had not been allowed by NCAA playing rules.

The new uniforms, which are made from 60 percent recycled materials, feature adidas’ Formotion technology, which reduces seams, decreases friction between the garment and the player’s skin and optimizes the player’s natural movement through specially constructed material. adidas reduced uniform weight and increased player comfort by switching front and back numbers from heavier, dense materials to breathable mesh.

Comments

zissou 4 years, 2 months ago

"The new uniforms, which are made from 60 percent recycled materials, feature adidas’ Formotion technology, which reduces seams, decreases friction between the garment and the player’s skin and optimizes the player’s natural movement through specially constructed material. adidas reduced uniform weight and increased player comfort by switching front and back numbers from heavier, dense materials to breathable mesh."

So says the Adidas press release. Nice journalism. Ho-hum.

parrothead8 4 years, 2 months ago

You do know that many press releases from large corporations are routinely used by hundreds of media outlets in this manner, right? It's why they call them "press releases." They give them to the press, and the press announces the info.

racerx 4 years, 2 months ago

The non-lazy journalists use the press release for the basics and make some attempt to rewrite....at least changing the language to be less like a corporate promotion. Some even call and get quotes and such to add perspective. Still, as nickhawk points out...it's an article about basketball uniforms. Apparently a slow sports day.

zissou 4 years, 2 months ago

Parrothead8, I'm aware of how press releases work. The company sends what they WANT the newspaper to print, and the newspaper staff uses its journalistic abilities to present that information in a way that benefits its readers — not the company.

By presenting the above statement as fact, rather than company stance, the newspaper has endorsed the company's claims. Had they simply inserted, "Adidas says the new uniforms....," it would have been apparent that it was a company statement.

And you're right, it's just a short story about basketball uniforms. But if you stop demanding that at least some thought is put into each and every story published, it becomes a slippery slope of whether or not you're actually practicing journalism or simply re-printing company materials.

Larry Bauerle 4 years, 2 months ago

It's an article about basketball uniforms. Are you expecting Pulitzer material?

onceinawhile 4 years, 2 months ago

Is adidas providing the uniforms free of charge or is Kansas Athletics paying for them?

And it's unclear whether the uniforms in the photos are the new uniforms or old uniforms because the cutline for all of them is just "Kansas University will unveil new uniforms in 2010."

Bruce Bertsch 4 years, 2 months ago

Actually, Adidas pays KU to wear their unis and provides all of the teams uniforms and shoes.

Derek Broksieck 4 years, 2 months ago

look at a picture from last years team, and look at the picture above. you tell me.

onceinawhile 4 years, 2 months ago

Why should I do that? Isn't it a newspaper's job to have me read a story with more questions answered than raised?

KU_cynic 4 years, 2 months ago

Last year's men's uniforms need to be replaced due to the stench of the UNI defeat.

I'm not sure that new uniforms can do anything to erase the stench of defeat -- past and impending -- for Bonnie's team.

newmedia 4 years, 2 months ago

Just one step closer to dressing like NASCAR drivers... Bobby Knight would be proud..

Commenting has been disabled for this item.