Metrosexuals, move over. Burly, macho men are barging in on your territory.

“Manscaping” – the art of transforming men’s hairy bodies into something manageable – is not just for frou-frou, fastidious guys anymore. Neither are soft cuticles, flawless skin or pedicures.

The guys who are visiting spas these days range from preteens to great-grandpas and come from all walks of life: the military, business – even trucking.

Yes, truck drivers. Among them is 50-year-old Jim Ward of Colorado Springs, Colo.

“I’m a truck driver, and I don’t want to look like one,” said Ward, who gets his back and chest waxed at Aspen Salon in Colorado Springs. “It’s just something I wanted to get done so I would be a little bit cleaner on the road.”

Apparently a lot of other guys want to clean up as well. Men account for 31 percent of spa-goers across the country, up from 29 percent in 2004, according to Debra Locker, public relations director at the International Spa Association.

Unlike Ward, however, most men have to be dragged in by the hair of their backs (thank you, girlfriends and wives) for their first service. But many spa operators say men are apt to come back on their own once they experience the potpourri-scented, tranquil back rooms of a day spa.

“Once you get them hooked, they’re your best customers,” said Ella Stimpson, director at the Spa at the Broadmoor, a five-star resort in Colorado Springs. Stimpson estimates that 35 to 38 percent of her clients are male, up from 30 percent a year ago.

“Women have tended to take care of themselves more, but (with) the whole metrosexual movement, men are starting to think, ‘I’ve got to be more proactive, too,”‘ she said. “Those guys understand what a business advantage it is to have well-groomed hair, well-groomed nails.”